Partners House of Alchemy Group is a specialist beauty and wellness agency dedicated to accelerating growth for brands at every stage of their journey. We operate across product development, sales and marketing, regulatory affairs, supply chain and operations, delivering bespoke commercial solutions without the overhead of a full in-house team. Founded by Kiki Yang, whose formal background in health and dermal science brings technical depth across cosmetic chemistry, clinical skin science, human physiology, nutrition and ingredient efficacy, knowledge that is embedded into how our team approaches every brief. Combined with over a decade of commercial experience, our work is rooted in both scientific rigour and real market intelligence. From formulation strategy and regulatory compliance to global go-to-market execution, we understand the science behind the product as well as the strategy behind the brand. We work with international brands building a meaningful and commercially sound presence in the Australian market, providing on-ground representation, retail entry, local marketing and full regulatory compliance without the complexity of establishing a permanent local team. We also partner with Australian beauty and wellness brands at every stage of their growth journey, from early concept and product development through to production, compliance and global distribution across eight retail regions worldwide.
Our Impact
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200+ products formulated and launched globally
Up to 60% lower COGS through native-market sourcing and trusted manufacturing networks
Clinical testing and consumer in-use trials across ANZ, EU, USA, Canada and Asia
Worldwide contract manufacturing including cutting-edge K-Beauty Innovations
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Native sourcing network cutting production costs by up to 65% for founders
Redesigned 40+ existing brand products with sustainable packaging solutions, from biodegradable materials to refillable skincare systems
Guiding founders to evolve packaging from DTC to commercially viable, retail-ready solutions
Expertise spans mass, masstige, premium/luxury and high-performance formats across skincare, nail, hair & body care
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300+ products successfully registered across multiple global markets and regions including MOCRA (US), CPNP (EU), SCPN (UK), AICIS/ACCC (Australia), and Health Canada
100% of suppliers screened for compliance, including SMETA and GMP/ISO certification
Over 150 product claims validated through clinical trials, consumer in-use testing, instrumental efficacy studies, and dermatological assessments
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Retail footprint built across 8 key global regions - ANZ, EU, UK, USA, Canada, Southeast Asia, China, and the UAE with distribution spanning pharmacies, grocery, e-tailer, beauty boutiques, department stores, hotels, airlines, and duty-free.
Over 15 million beauty products sold worldwide, driven by strategic retail expansion, strong partner relationships, and best-in-class commercial execution.
End-to-end trade marketing capability, including strategic planning, in-store activations, merchandising, field sales, training programs, and retail event support across multiple markets.
High-volume sampling and consumer seeding programs, including mass-scale product placement through U.S. beauty boxes placing over 9 million products directly into the hands of beauty consumers to drive trial, awareness, and conversion.