Your Alchemy Partners

House of Alchemy is a collective of senior beauty executives dedicated to accelerating the growth of founder-led and indie beauty brands from the ground up. Our team unites specialists across product innovation, sales and marketing, regulatory affairs, supply chain, and operations, offering end-to-end expertise that bridges science, strategy, and storytelling

Founded by Kiki Yang, a dermal science graduate with over 15 years in the beauty industry, our approach is rooted in both technical mastery and commercial intelligence. Her clinically grounded degree covers cosmetic chemistry, skin, hair, and nail anatomy and physiology, pathology, and evidence-based treatment science, providing a unique foundation to assess product efficacy and compatibility across skin, hair, and nails at a clinical level, while translating complex formulation science into commercially viable, consumer-loved innovations.

With a track record of developing and scaling disruptive, high-performance formulations, House of Alchemy exists to partner with brands through every stage of growth, from concept and product design to production, compliance, and global distribution. If you want to find out how we can help your brand turn visionary ideas into market-ready innovations that seize white space, break through market saturation, cut through the noise, and disrupt legacy brands, book your obligation-free consultation today.

Discover How

Our Impact

    • 200+ products formulated and launched globally

    • Up to 60% lower COGS through native-market sourcing and trusted manufacturing networks

    • Clinical testing and consumer in-use trials across ANZ, EU, USA, Canada and Asia

    • Worldwide contract manufacturing including cutting-edge K-Beauty Innovations

    • Native sourcing network cutting production costs by up to 65% for founders

    • Redesigned 40+ existing brand products with sustainable packaging solutions, from biodegradable materials to refillable skincare systems

    • Guiding founders to evolve packaging from DTC to commercially viable, retail-ready solutions

    • Expertise spans mass, masstige, premium/luxury and high-performance formats across skincare, nail, hair & body care

    • 300+ products successfully registered across multiple global markets and regions including MOCRA (US), CPNP (EU), SCPN (UK), AICIS/ACCC (Australia), and Health Canada

    • 100% of suppliers screened for compliance, including SMETA and GMP/ISO certification

    • Over 150 product claims validated through clinical trials, consumer in-use testing, instrumental efficacy studies, and dermatological assessments

    • Retail footprint built across 8 key global regions - ANZ, EU, UK, USA, Canada, Southeast Asia, China, and the UAE with distribution spanning pharmacies, grocery, e-tailer, beauty boutiques, department stores, hotels, airlines, and duty-free.

    • Over 15 million beauty products sold worldwide, driven by strategic retail expansion, strong partner relationships, and best-in-class commercial execution.

    • End-to-end trade marketing capability, including strategic planning, in-store activations, merchandising, field sales, training programs, and retail event support across multiple markets.

    • High-volume sampling and consumer seeding programs, including mass-scale product placement through U.S. beauty boxes placing over 9 million products directly into the hands of beauty consumers to drive trial, awareness, and conversion.

Contact us

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