The Alchemy of Innovation

  • Product Development & Consumer Testing

    We exist to disrupt the ordinary. From cutting-edge formulations to iconic packaging, we bring to life the visions of founders who see opportunity where others see saturation. We help them turn fearless ideas into bold innovations that redefine entire categories.

  • Brand & Packaging Innovation

    We push packaging boundaries. From rebrands to new launches, we design packaging that cuts through noise and amplifies brand impact. From concept to shelf, we create or refresh packaging that is commercially viable, ensuring it’s both buyer-ready and shelf-ready.

  • Retail, Distribution & Market Expansion

    Scaling indie brands from DTC to global, we leverage a powerful buyer network across retail chains, department stores, pharmacy groups, grocery chains, beauty specialty retailers, travel retail, hotels, and airline in-flight sales across ANZ, EU, UK, USA, Asia, and UAE.

  • Global Regulatory & Compliance Management

    With deep technical expertise and global reach, we manage product efficacy, safety, clinical trials, and registration across ANZ, EU, UK, US, Canada, and Asia. Our regulatory and compliance services empower brands to launch confidently and accelerate growth globally.

New Founders-Forward Program:

Preparing Brands for the Next Stage

The Founders-Forward Program is the blueprint every founder needs to ensure their brand is operationally, commercially, and ethically ready for retail, distribution and global expansion.

What You’ll Unlock for Your Brand:

  • Confident, aligned leadership with a high-performing team and processes built to drive scalable growth.

  • A buyer-ready product lineup designed to make an impact, scale fast, and fuel long-term success.

  • A clear scaling strategy with prioritized milestones, commercial readiness, and pitch planning to win over buyers and partners.

  • An integrated retail and brand marketing plan blending ATL, BTL, offline touchpoints, and influencer/PR initiatives to boost engagement.

  • Scalable operations and supply chain systems that cut inefficiencies and support multi-market expansion.

  • Robust financial models and funding strategies to enable smart decisions and global growth.

    • Focus on preparing leaders for scaling challenges.

    • Ensure the team can make confident, aligned decisions for growth.

    • Assess if you have the right people in the right roles, identify gaps, and plan for scaling staff efficiently.

    • Set up processes and culture to maintain accountability, high performance, and cohesion as the company grows.

    • Ensure your product lineup is buyer-ready, scalable and commercially viable.

    • Advise on SKU optimisation, pricing strategy and packaging considerations to maximise market impact.

    • Identify gaps in the product range and plan for multi-year innovation strategy.

    • Guide product development decisions to align with market demand and long-term growth objectives.

    • Support development of a clear scaling strategy with timelines, milestones, and launch considerations.

    • Guide founders in mapping critical milestones and dependencies for scaling and market entry.

    • Advise on prioritising initiatives and resources to support successful buyer and partner engagement.

    • Guide planning for range reviews, ensuring SKUs, packaging, pricing, and merchandising are commercially aligned.

    • Provide recommendations for commercial presentation decks and pitch materials.

    • Offer strategic planning for launch, activation, and distribution timing.

    • Design and guide comprehensive ATL and BTL marketing campaigns.

    • Advise on expanding customer engagement beyond digital through in-store displays, packaging experiences, activations, events, strategic partnerships, and offline marketing.

    • Strategically plan influencer, PR, and partnership initiatives.

    • Ensure marketing strategy supports retail and distribution readiness.

    • Analyse current operations and supply chain to identify gaps, inefficiencies and growth opportunities.

    • Advise on scalable operational processes to support multi-market expansion and increased demand.

    • Guide resource allocation planning to optimise fulfilment, logistics and internal workflows.

    • Provide recommendations to ensure operational readiness aligns with multi-channel and international growth objectives.

    • Guide founders in building robust financial models to forecast revenue, margins and growth.

    • Advise on assessing the commercial viability of product lines, new initiatives and international market expansions.

    • Provide strategic guidance on budgeting for expansion, marketing, operational scaling and global growth initiatives.

    • Support founders in identifying and accessing financial resources, including grants, loans and other startup funding opportunities.

Scale Without Limits

From concept to shelf, we seize white space to create beauty that disrupts.